Welcome to PRZman, the evolution of all things manly and a destination that redefines masculinity in the new millennium. We know only too well that it’s not easy being a man – so we cover everything from sexting to the sartorial, culinary and cocktails to manscaping and muscle-building…clothes, design and pop culture. This is the place where the brainy, the brawny and the regular bro finds ways to hone their talents and craft new skills. And, who amongst us couldn’t use a wing man? An ambassador to your own brand of badass who has a knack for pinpointing people in the know, places to be, smart styles and the gadgets every guy needs.
PRZbrand (PRZman): Is the result of 20-plus years of developing, launching and managing pioneering concepts in the men’s space.
PRZ educates men on their lifestyle needs through engaging content, expert education and products, delivered via online content, video, social media and radio, positioning PRZbrand as the authority.
Our mission is to ignite the greatness all men possess by providing expert know-how and delivering the top tools of the masculine trade, while ensuring that men feel attractive and confident in every environment.
Pirooz “PRZ” Sarshar, President and Founder
By age nine Pirooz carried with him lessons bestowed by gentlemanly grandfathers with an eye for smart dress. His tutelage in the finer things continued as his mother reared him with kitchen know-how, and salon savvy, later recruiting him to help out in her popular hair salon.
It was during his days in his mother’s salon that Pirooz first discovered his innate fascination and sensibility for grooming, products, style and life. Subsequently, he’d go on to apprentice as a barber and stylist under some of the industry’s most talented, laying the foundation to establish himself as a beauty and grooming expert and instructor. Before PRZman, Pirooz cofounded the Grooming Lounge, a prominent destination for men’s grooming and styling with two locations in Washington, DC as well as a website featuring upscale grooming products many of which he created. A clever, engaging writer and host, he has served as a fashion and lifestyle contributor for GQ, Men’s Health, Maxim and many more.
With its curated content, slick commentary, and tips, tricks and tools for all things manly, PRZman is redefining masculinity in the new millennium. PRZman knows all too well that it’s not easy being a man and covers everything — from sexting, fashion, cooking and cocktails, to manscaping, muscle-building, design and pop culture. It’s a website where men—the brainy, the brawny, and the bro—can find ways to hone their talents and craft new skills. At PRZman, men can sharpen their game behind the bar or beside it; tailor or polish their own unique style; learn how to create a rockin’ residency or impressive abode and how to use the kitchen for more than just reheating leftovers and mixing drinks.
In the 21st century trends come and go and the battle to find the essential amongst the BS is tough in a swarm of information overload. In this dog eat dog world, who amongst us couldn’t use a wing man? Pirooz Sarshar is the ultimate wing man. He’s Scotty Pippen to your Michael Jordan—an ambassador to your own brand of badass, setting the plays so that your life becomes full of easy lay ups. He’s a men’s grooming guru with a killer knack for pinpointing people in the know, places to be, smart styles and the gadgets every guy needs.
Antoinette Wysocki-Sanchez, Co-Founder and Vice President
As is true of most great things, there’s a woman too behind PRZman—that woman is Antoinette Wysocki-Sanchez, Co-Founder and Vice President. She’s a Jill of All Trades and a master of many, and brings a brilliant eye and female sensibility to PRZ’s manifesto of manly.
Her expertise stretches from procurement of garments for Versace, to professional wine buying, to teaching underprivileged D.C. youths to express themselves through art. When she’s not lending her sense of style and talents at PRZman, she’s displaying them on canvas, as a successful expressionist artist whose work has been displayed throughout the country and overseas. It’s this unique blend of experiences and creativity coupled with distinct entrepreneurial ingenuity that makes her uniquely suited to educate the everyday man and help steer the course of PRZman.
Her first class creative instincts are matched by her top-notch business credentials, particularly with helping fledgling businesses grow into success stories. PRZman marks the second successful collaboration between Pirooz Sarshar and Antoinette Wysocki-Sanchez. The first was the Grooming Lounge, an online and retail source of high quality men’s grooming products where Antoinette served as VP and Partner. Prior to her association with Sarshar, Antoinette was VP of Operations Consultant for SHARPS, (international men’s shave and skincare line), where she restructured and redefined all aspects of the business, product development, marketing and sales. Antoinette holds minors in business and philosophy and a Bachelors of Fine Art from the San Francisco Art Institute.
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